
Create stunning florals. Build a business that thrives.
Whether you're picking up your first pair of snips or elevating a growing wedding floral business, Maple & Wren Floral Art Academy is your space to learn the art, the strategy, and the soulful joy behind beautiful floral work.
We teach on-trend, elegant floral design and the business skills to grow with intention.
Experience a nurturing learning environment and design luxury arrangements, every time!
Our course calendar provides opportunities to refine your skills in a particular area, deep dive into floral design, and build your business strategy to attract more of the work you want and create profit in the process.
Whether you're just starting your floral journey or elevating your wedding design skills, our courses are designed to help you create confident, elegant and professional work without overwhelm

Floral
Masterclasses

Industry
Strategy Sessions

The Floral Design
Retreat
Your roadmap to growing a profitable floral or events business – without the overwhelm.
Join the membership and access:
Step-by-step wedding + events business foundations
Live support & community
Tools, templates & workflows that save hours
Mindset support (because sometimes that is the real block)
If you crave a clear roadmap, expert guidance, and a community to support you to building a blooming business, then The Bloom-Print Membership is your shortcut to making it happen!


For florists and creative business owners who want tailored strategy, clarity and confidence.
Working with El 1:1 means you get an experienced mentor guiding you.
Talk through your business operations, problems, challenges and goals with someone who’s been living and breathing this industry for the past decade.
Wherever you are in the world, wherever you are in your business journey, El can support you to create a floristry business you get to love working in and gets to work around and support the life you want to live!
Bring your challenges. Bring your dreams. Bring your "I don't even know where to start."
...and we'll work through them together.
Hi, I'm El, and ten years ago, I wasn't a florist.
I was managing large-scale events in a corporate role that didn't leave space for creativity (or joy).
When I stepped into floristry, it came with curiosity, passion, and a lot of Google searches, learning, experimenting, refining, to build Maple & Wren into a luxury floral studio and an industry-leading brand, serving hundreds of weddings and events over the years.
Now I teach what I never had access to in those early years – industry-relevant, on-trend design, the practicalities of delivering large-scale weddings and events, and how to build a business that supports your life, without overtaking it.


Hi, I'm El, and ten years ago, I wasn't a florist.
I was managing large-scale events in a corporate role that didn't leave space for creativity (or joy).
When I stepped into floristry, it came with curiosity, passion, and a lot of Google searches, learning, experimenting, refining, to build Maple & Wren into a luxury floral studio and an industry-leading brand, serving hundreds of weddings and events over the years.
Now I teach what I never had access to in those early years – industry-relevant, on-trend design, the practicalities of delivering large-scale weddings and events, and how to build a business that supports your life, without overtaking it.
"Learn from the best! With El's guidance, I went from having a hobby business to being booked out months in advance – I couldn't have done it without her!"
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